Juliana Group turns 60 Years old
Juliana greenhouses are created for the Scandinavian climate, designed, drafted, and produced at the factory in Odense. Our clear goal is to offer our customers the best products and services on the market.
The 1st of February 2023
In the beginning of the 1960s, Juliana’s founder lost his job and therefore had no way of providing for his little family of five. This led to Mogens A. Stærmose founding the company that today is called Juliana Group, which turns 60 years old this year.
The company, that has its headquarters next to the highway going through the Danish island of Funen, started under modest conditions at Blichersvej in Odense. The family lived at the same address and in the basement, room was made for the company to pull strings on rotary airers. ‘’The children helped’’ Bo Stærmose remembers, who in 1983 bought the company from his father and completed the first of two generational changes in the company’s history.
A focus on the core of the company
Today the company has two pillars, where greenhouses and orangeries make up 90 % of the sales. The last 10 % come from mailboxes for private residences, for both private homes and apartment buildings. ‘’We have no plans of expanding our product range’’, Nikolaj Stærmose explains, who believes in a continuing growth potential in both product areas. ‘’For every mailbox there is a considerable export potential, and the greenhouses fit nicely into today’s megatrends, that are all about the good life, local cultivation, and a relaxing room in the garden, and can room many activities with family and friends’’, Nikolaj Stærmose explains, who, with his university degree in history, had an untraditional way into the business world.
Juliana Group
Juliana Group is a leading global supplier of quality residential greenhouses. Founded in 1963 by Mogens A. Stærmose in Odense, Denmark, the family-owned company is today run by third generation, Nikolaj Stærmose. Headquarter and production remains Odense-based with subsidiaries in the UK and Germany and export to more than 20 countries.
’We help people grow’. That is why our brands Halls, Juliana, and Gabriel Ash all set the frame for experiences that are as natural as they are magical. Despite our long history, we’re future-focused and curious on how we can improve the sustainability of our greenhouses. Learn more about Juliana and find inspiration for life in the greenhouse in our inspirational universe.